🔗 Share this article

To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership is underway. Pokémon's creators alongside the Natural History Museum are opening a pop-up shop stocked with special merchandise. Enthusiasts can look forward to offerings including plush toys, art prints, and writing supplies that are inspired by the institution's aesthetic. The big draw, however, will be a limited-edition Pikachu card, given as a free bonus for the pop-up. The store is scheduled from on-site at the museum and online from January 26 to April 19.

Pokécology Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume packed with stunning illustrations that show Pokémon in their natural habitats. The concept like the kind of research an in-world scientist might publish after adventurers submit their data, or a naturalist's journal could have sketched had the famous islands were populated by flying-types rather than finches. Part of the charm lies in the book's scholarly treatment, presenting Pokémon as worthy of subject for study. Author Yoshinari Yonehara and artist Chihiro Kinoshita both hold doctorate degrees in ecology and behavioral science.

What Makes This Promo Card Different

It is common for The Pokémon Company special edition cards celebrating major tournaments and brand collaborations. Many such promotional cards typically highlight the famous electric rodent that acts as the franchise mascot. What distinguishes this new museum card however, is the distinctly bigger size. While exact measurements have not been publicly disclosed, availability will certainly be highly restricted, with customers able to get just one card with each transaction.

Curbing Reseller Interest

According to a company announcement, some of the merchandise may also be available beyond the museum walls. However, a wider release is slated for select retailers within the UK. Importantly, collectors cannot acquire this promo through the online Pokémon Center. Although speculator demand is inevitable, the setup suggests they will have trouble stockpiling large numbers this time around. For those unable to attend, consider an alternative like Pokémon Fossil exhibit headed to Chicago in the coming months.

"All profits of sales made in the museum store and its web shop, including these items, support the Natural History Museum’s non-profit work. This includes the efforts of 400 scientists who are conducting studies and finding answers to the planetary emergency," it says.